Massimo Gioviale Massimo Gioviale

Project Friends - What it is

Project Friends - What it is

Project Friends is a photography project where I am not the photographer.

Friends and family around the world become the photographers. I give them a simple 35mm disposable (single‑use) film camera and ask them to photograph what makes them feel good: places, moments, routines, people, silence, noise, everyday life.

Not my life. Theirs.

I love photography, but what truly interests me are points of view. I live in one place, in one body, with one routine. Through this project, I get to experience the world through the lives of people I care about — different countries, different cities, different rhythms, different ideas of what feeling good means.

Even something ordinary to you — a desk, a street, a view from a window — is new to me.

This project is about connection, not performance.

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Massimo Gioviale Massimo Gioviale

Why disposable cameras

Why disposable cameras

The camera is deliberately simple.

Disposable cameras remove pressure. There is no screen, no menu, no editing, and only one roll of film.

Everyone uses the same tool, with the same limits. The camera is just a vehicle — not the point.

Slowing down is part of the experience.

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Massimo Gioviale Massimo Gioviale

How to use the camera

How to use the camera

I suggest always using the flash, even in daylight.

This is very important:

If you take photos without flash indoors, they will be very dark or completely black

If you take photos outdoors but not at midday, they will also look dark

These cameras have a small aperture (around f/9–f/11) and need a lot of light. The flash adds light, balances the scene, and avoids harsh shadows — even during the day.

Simple rules:

Focus works from 1.5 meters to infinity

If you are closer than 1.5 meters, the photo will be out of focus or too bright

The flash works best up to about 3–5 meters

👉 Take two steps back from your subject and use the flash.

That’s it.

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Massimo Gioviale Massimo Gioviale

Time, sharing, and respect

Time, sharing, and respect

There is no rush.

Finish the roll in a week, a month, or a year — like it used to be with film. When the roll is finished, you send the camera back to me. I develop the film, scan it, and send you the images.

By taking part in Project Friends, you agree that your photos and your point of view may be:

shared in a YouTube video dedicated to the project

shared on social media

used for art exhibitions or publications related to Project Friends

The goal is always to respect your perspective and share it honestly.

Project Friends is not about technical perfection. It is not about me.

It is about memory, perspective, and trust.

Different people. Different lives. One simple camera.

A shared way of seeing the world.

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