Max is ideal for your
Real Moments. Real People. Real Stories.
Welcome! I’m Max Gioviale, and I’m thrilled that you’re considering me for your photography and graphic design projects. Here’s why I believe I’m the best choice for business owners looking to elevate their brand through visual storytelling:
How I Work
I started photography in the streets of Milan, and today I’m based in Zurich — but what stayed the same is how I see things.
I look for real situations, natural light, and honest expressions.
My background in graphic design helps me build strong visuals, but what really matters to me is capturing something true — not something staged.
What I Photograph
I photograph:
— Food & Wine: real atmospheres, not fake setups
— Events: the energy, the people, the small moments in between
— Portraits: natural, relaxed, human
— Travel & Everyday Life: the places and moments that make you feel something
Sometimes with professional gear, sometimes with a 10-year-old compact camera, sometimes on film.
The tool changes. The vision doesn’t.
Visual Identity & Design
Alongside photography, I also work on visual identity.
Simple, clean design that matches the feeling of your brand — not just how it looks, but how it communicates.
Every Project Is Different
I don’t believe in one-size-fits-all work.
Whether you run a restaurant, organize events, or build a brand, I take time to understand what you actually need — and create something that fits you.
Real Experience
I’ve worked with chefs, wine producers, event organizers, and creatives, and my work has been shown in places like Photobastei 2.0 in Zurich.
I’ve photographed across Switzerland, Italy, Portugal, France, Spain, Poland, and beyond — adapting to different cultures, people, and stories.
What You Can Expect
care about what I do — and you’ll feel it.
Attention to detail, real presence during the shoot, and images that actually represent you.
Not just “content” — something meaningful.
Let’s Work Together
If you feel connected to this way of seeing photography, let’s talk.
I’d love to hear about your project and see how we can create something real together.